Tuesday, June 12, 2007

An Award winning TelItalia Ad ft. Mahatma Gandhi

Imagine the world today if he could have communicated like this

What if a great man of the last century - Gandhi, say had access to the communications networks of our age when he made one of his most important speeches? The result is 'Telecom Italia Gandhi', an astonishing 60-second spot that has just started airing in Italy. In fall 2004 Telecom Italia released a commercial using Gandhi's feature and excerpts of his speech at the Inter-Asian Relations Conference, New Delhi, 1947.



" if one wants to give a message, it must be a message of love, a message of truth, i want to capture your hearts, live your heart as if in unison, wish to attain same. a friend asked instantly did i believe in one word, how can i possibly do a word, of course i believe in word. "